Every great story has a beginning. This one starts in a small town in Bavaria, Germany. After starting out in his mother’s laundry room, Adi Dassler and his brother register the ‘Gebrüder Dassler Schuhfabrik’ in 1924 and Adi embarks on his mission to provide athletes with the best possible equipment. Gold medals in Amsterdam (1928), Los Angeles (1932) and Berlin (1936) are the first rewards and milestones – and only the start of our story.